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An app launch should be an exciting time, right? After all those late nights, working weekends and cups of coffee, your product is finally released into the world – and users everywhere finally get the chance to fall in love with it. But for too many businesses, the buzz drops off pretty quick when they realise those users aren’t flooding in as expected. The sad reality is that out of the thousands of apps released to stores each day, only a handful will ever get that lucky break and explode overnight. So if you want your app to succeed, you need to be prepared to play the long game.
You’ve done it at last: your MVP is ready to hit the app store, and now you can look forward to developing all the other features in your pipeline. But as you start to scale your fledgling product, how can you make sure you don’t lose any of the quality you’ve worked so hard to build in?You might think the answer lies in the developers you hire. Getting the best talent on board always helps, but it’s not just about assembling a developer super-team. It’s also about empowering them with the right tools and setting up the right policies to guide your scaling.
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