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When you launch your marketplace app, you don’t just want it to make an impact on the sector, you want it to become the default place your potential customers go to find what they need. To do this it needs to arrive before the competition, be easy for everyone to access, and instantly appear alive with a wide range of products and vendors. Making this happen starts way before you're ready to launch – and it can be scuppered if you don’t make the right decisions in the development process. Here are some common mistakes app teams make.
“Going viral” is a bit of an overused term today. Everyone with a product says that’s what they want, but not everyone knows what that means or how to do it.For your mobile app to gain the viral effect, you need to get your app in front of enough interested people for things to start to snowball. But while that sounds like a task for marketing, the most effective viral mechanisms are the ones your developers and product team bake into the app’s everyday interactions and touch points.
When you start upscaling your app team, it’s tempting to look at it as a developer shopping spree. But more developer capacity doesn’t always equal more developer productivity. Without the right support roles in place, your most experienced developers will end up spending their time on QA testing and gathering user feedback, not necessarily what you actually hired them to do.You might get lucky and find a mobile developer who loves making UX decisions as much as writing code. But the chance of finding a whole dev team that can double up on all the extra support skills you need without diluting their own work is impossible. What you really need to build an efficient mobile app team is be strategic about the expertise you need and when you need to find it.
