Getting your Minimum Viable Product in front of users is elating and insightful.

Early traction is personally and commercially validating, but it's also the gateway to new and gnarly growth challenges.

Scaling up is more than just user counts and load testing. Scaling is a mindset shift. It's an attitude to problem-solving that creates long-term value for your app, business, and backers.

A photo of various devices displaying Sole Retriever app - a mobile app Morrow developed


As decision-makers, we need to identify, prioritise and resolve a whole heap of issues:

Poor code quality
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Regressive bugs
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Laggy web services
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Developer inefficiency
Deployment bottlenecks
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User journey deadends
Aggressive feature roadmaps
Product market fit

Even when there isn't a fire to put out, important existential questions come to the fore:

  • How do you capitalise on traction to make the most significant impact?

  • What opportunities are you missing?

  • Which actions do you prioritise first?

  • Who in your team can overcome the technical hurdles?

Let's be clear:
Whac-A-Mole is not a strategy
- so where to start?

At Morrow, we partner with CTOs, product managers and founders to uncover the complexity and create a plan to level up your app's entire strategic approach.

Expertise > experience > insight

Our process works because we've been there, got the t-shirt, and learned from the mistakes.

A white board showing analytics

A solid technical plan creates space to see and solve other problems

Poor product feedback? Users not doing what you expected? For your project to suceed, you have to implement a strong UI/UX design strategy. Fresh eyes notice novel solutions.

For UI/UX design, we recomment Luna 9 creative agency.

UI/UX Designer sketching wire frames on paper