Post-MVP
scaling

Getting your Minimum Viable Product in front of users is elating and insightful.

Early traction is personally and commercially validating, but it's also the gateway to new and gnarly growth challenges.

Scaling up is more than just user counts and load testing. Scaling is a mindset shift. It's an attitude to problem-solving that creates long-term value for your app, business, and backers.

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The problems

As decision-makers, we need to identify, prioritise and resolve a whole heap of issues:
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Poor code quality
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Regressive bugs
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Laggy web services
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Developer inefficiency
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Deployment bottlenecks
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User journey deadends
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Aggressive feature roadmaps
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Product market fit
Even when there isn't a fire to put out, important existential questions come to the fore:
  • How do you capitalise on traction to make the most significant impact?

  • What opportunities are you missing?

  • Which actions do you prioritise first?

  • Who in your team can overcome the technical hurdles?

Let's be clear:
Whac-A-Mole is not a strategy - so where to start?

At Morrow, we partner with CTOs, product managers and founders to uncover the complexity and create a plan to level up your app's entire strategic approach.

Expertise > experience > insight

Our process works because we've been there, got the t-shirt, and learned from the mistakes.

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A solid technical plan creates space to see and solve other problems

Poor product feedback? Users not doing what you expected? Our UX Design & Product Strategy service helps transform your vision into a tangible, actionable app design. Fresh eyes notice novel solutions. So take a step back and let us help you devise a digital experience to write home about.