UX Design and
Product Strategy

A. That depends on several factors; timeline and impact are primary considerations. For example, a stripped-down wireframe-only process could work if you need to launch quickly to take advantage of market conditions. However, if your app has a large user base, it would be risky to push significant new features without ensuring they will land well. Where practical, budget for additional UX effort to support any accessibility requirements identified during user persona research.

A. In short, no. UX design and graphic design are very different disciplines; we recommend using a specialist brand consultant to create a guidelines document that tells other designers how to use your brand. We will then use this guideline to produce completed designs for your app. If you’d like some recommendations for brand consultants, please drop us a message.

A. Great apps don’t happen by accident. Unfortunately, users tend to gloss over ‘good’ and only notice ‘bad’ or ‘phenomenal’. The closer you can get to the latter, the better. For any product looking to achieve more than a barebones MVP, you should be going through a considered design process to maximise your chances of success.

A. We’re a multi-disciplinary team featuring developers, designers, consultants and project managers. Our in-house UX team is trained across various research and design techniques and carries out most tasks. Occasionally we bring in third-party help for niched assignments, for example, sourcing members of the public for user testing.

A. You may decide to build your app with your in-house or outsourced team. That’s completely fine if you choose to do that. Alternatively, most clients enjoy the Morrow experience so much they elect for us to take them to the next step. If you have complex technology requirements, check out our Full Stack Technical Strategy service; otherwise, explore Multi-Platform App Development.